Promo & Marketing Tips from Joy Gendusa
With only her innate marketing savvy and a great idea, Joy Gendusa started PostcardMania in 1998. Starting with no capital – her only assets a computer and a phone – she created a marketing team that is now an industry juggernaut. Using postcards as the only marketing medium to grow her company in its formative years, Joy learned the ‘ins and outs’ of the postcard marketing industry. Utilizing the principles that she has mastered, she has grown her company into a multi-million dollar corporation with over 200+ employees recognized in 2005 by Inc Magazine as the one of the 500 fastest growing companies in the nation.
| Module 1 | Advice and Tips from Joy Gendusa |
|---|---|
| Lesson 1 | Joy Gendusa – The Difference Between Marketing & Advertising |
| Lesson 2 | Joy Gendusa – 10 Elements of a Successful Postcard |
| Lesson 3 | Joy Gendusa – Website Design Tips |
| Lesson 4 | Joy Gendusa – Response Rate vs R.O.I. in Direct Mail Marketing |
| Lesson 5 | Joy Gendusa – Direct Mail Marketing – Letters vs Postcards |
| Lesson 6 | Joy Gendusa – The Importance of Following Up |
| Lesson 7 | Joy Gendusa – Establishing Trust and Rapport in the Marketing Process |
| Lesson 8 | Joy Gendusa – Direct Mail – Who Should I Mail To? |
| Lesson 9 | Joy Gendusa – Direct Mail – Can I Be Assured of Getting Results |
| Lesson 10 | Joy Gendusa – Direct Mail Marketing – What Kind of Response Rate Should You Expect? |
| Lesson 11 | Joy Gendusa – Direct Mail Marketing – Good Postcard Design |
| Lesson 12 | Joy Gendusa – What Size Postcard Should You Use? |
| Lesson 13 | Joy Gendusa – Outflow vs Inflow – How Much Marketing Should I Do? |
| Lesson 14 | Joy Gendusa – How to Grow Your Practice with Marketing |