In last month's Newsletter, I began the discussion of How to Gain More Patients from MD/DO Referrals.

I ended that Newsletter by explaining that the report that you send to your patient's referring physician, should be well-written, its presentation flawless. It should be extremely patient-specific. It should explain, in terms that are familiar to the MD/DO, what you found in examining this patient, what types of evaluation/tests you carried out, what steps you are taking to remedy the situation, and what results you've seen already and expect to see as the treatment plan progresses.

You should explain to the general practitioner that you are sending the report on his or her patient as a professional courtesy and to provide an opportunity to ask you any questions about the patient or treatment or chiropractic treatment in general. There should be no hint of a solicitation of any sort.

Of course, not every MD/DO is going to respond to this type of report. There are those who are too set in their ways of prescribing drugs and relying on surgery to look at an alternative approach. But there are others, more progressive, who don't really want to go on month after month prescribing addictive painkillers to patients when they are visibly producing no results, or who really don't think exploratory surgery is the answer to a particular patient's problem, and would jump at a possible alternative if they knew there was one available.

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In addition, more and more informed patients are demanding these types of alternatives from their general practitioners, and the doctors may be looking for someone who can help them.

Your report will get these MDs/DOs thinking. Eventually they will come across another patient with similar symptoms, perhaps, and think, "There's no harm in trying, I suppose. Why don't I refer Mr. Jones to this chiropractor. Maybe he can do something for him.

So, even if it's a bit of a guarded referral at first, the GP sends Mr. Jones to you, and you provide treatments that greatly improve Mr. Jones' condition. You send progress reports to the referring MD/DO.

The doctor is pleased that something was done for Mr. Jones and a relationship is forged, and the MD/DO starts sending you patients regularly.

Everybody wins in this scenerio. The patients get the treatment that is really needed. You get new patients who, already firmly ensconced in the medical fold, might never otherwise have seen a chiropractor. The MD/DO is relieved that a successful, non- damaging cure has been found for patients who might otherwise have continued to suffer.

The referral even makes the referring doctor look good - he or she is now seen as a progressive doctor who will recommend whatever treatment is appropriate to get the best results for the patient. And of course, the general practitioner continues to see the patient for any problems of a medical nature.

Of course, the key to this marketing approach is the quality and comprehensiveness of the reports that you send to your patients' referring physicians.

And that's where Report Master comes in. The quality of the reports, and their comprehensiveness both being vital in this type of campaign, the next question is how long should it take to produce such reports?

Let Report Master Write Your Reports For You!

Report Master Version 6 takes the work out of the Narrative and SOAP Note writing process, so you'll have more time to do the things you would rather be doing, and still maintain the necessary quality in your reports that most MD/DOs demand.

In my next Newsletter, we'll cover the actual Reports themselves. What are the key ingredients of a good report, the general sequence of the various sections of the Report, etc.

In the meantime, if you don't own Report Master yet, check out some of the Testimonials on our web site, to see what others are saying about the Report Master Software.

Read Some Report Master Testimonials