What type of person are you trying to attract to your practice?

In the business world we call a type of person a “public.” So. . .what “public” are you  trying to appeal to? How you answer  this question has everything to do with your success.

A chiropractor in Houston was struggling. Each month, he was spending a ton of money on advertising to get new patients. In the end he barely broke even.

He called me one day in desperation, wanting help. The first question I asked him (and how he answered it) told me exactly why he was struggling. I asked him, “Who is your public?” His answer was the same answer most chiropractors give: the wrong answer.

After our conversation, the Houston chiropractor took my advise and changed his strategy. He began focusing in on one specific type of public. As a result his practice boomed and his referrals took off like a rocket.

His name is Dr. Al-Sahli and we interviewed him in our latest issue of Practice Success Today. You can learn exactly what he did in our online issue on page 2.  Click here.

Most chiropractors, when asked who their public is, answer in one of two ways. The most common answer is “Everyone.” It’s logical to think that your public is everyone, because everyone needs chiropractic care. But marketing to everyone is a deadly mistake. When you try to appeal to everyone, you appeal to no one.

The other answer chiropractors give to the question, “Who is your public,” is “people in pain.” Going strictly after the pain public is very limiting, and eventually leads to a dead end street.

The key to successfully market your practice is to tap into the biggest niche market in your area (which isn’t pain). That’s what Dr. Al-Sahli is now doing. It’s what hundreds of chiropractors are doing around the country. It works like nothing you’ve ever seen. But please, don’t take my word for it. Click here.

Warmest Regards,
Jim Valko
Chiropractic consultant.